The popular annual gaming convention BlizzCon, hosted by Blizzard, has been cancelled for 2024, the company announced recently. The decision came after taking careful considerations over the past year. Blizzard reassured fans that they are still eager to continue the event in future years. In the meantime, they plan to participate in other industry trade shows and conventions like Gamescom, where they will celebrate upcoming launches of “World of Warcraft: The War Within” and “Diablo IV’s” first expansion, “Vessel Of Hatred.” Additionally, Blizzard plans to hold multiple global, in-person events to commemorate the 30th anniversary of Warcraft throughout 2024.
BlizzCon took place exclusively online in 2021 and 2022, before returning as a physical event in 2023. This year’s cancelled event would have been the first since Microsoft acquired Activision Blizzard. Despite assumptions, Blizzard clarified this as their own decision, not influenced by Microsoft, and attributed it to the challenging timing to hold a single event at the end of the year while having many new releases in 2024.
These recent years have been difficult for both event organizations and Blizzard itself. Earlier this year, Blizzard announced the cancellation of a development-in-progress survival game and was impacted by Microsoft’s layoff of 2000 employees across their gaming division.
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