Doug Bowser, Nintendo America’s President, Announces Retirement

Doug Bowser, the President and Chief Operating Officer of Nintendo of America, has announced his planned retirement on the last day of 2025, wrapping up more than ten years serving in various influential roles within the organization. Within his announcement, it was revealed that Devon Pritchard is poised to succeed Bowser. Pritchard, with 19 years of experience under her belt, is a respected figure in the gaming world and a significant part of the leadership team at Nintendo of America. As part of her new responsibilities, she will join the Nintendo of America board of directors and take up the role of Nintendo Co. executive officer.nnIn addition to Pritchard’s promotion, Satoru Shibata, who currently holds the roles of Nintendo Co. managing executive officer, corporate director, and board member, will join the Nintendo of America team as the chief executive officer. He will continue in his existing roles.nnIn his announcement, Bowser nostalgically mentioned that his initial experience with video games was playing the arcade version of Donkey Kong. He expressed that his time leading the Nintendo of America team has been significant and rewarding, claiming pride in both the commercial outcomes and consumer experiences the team has created.nnBowser believes it’s time for a new generation of leaders and specifically endorsed Devon Pritchard. He praised her strong records and exceptional abilities, asserting that her promotion is a testament to her impressive performance and strategic contributions to Nintendo’s growth. Bowser is confident in Pritchard’s capacity to pilot the company to even more significant accomplishments.nnPritchard, who is excited and humbled by her new role, gave credit to Bowser for his mentorship. She hopes to build on the solid foundation that Bowser has helped establish, emphasizing her goal of continuing Nintendo’s legacy by adding surprises and engaging long-term fans and new gamers alike.nnThe Honorary Chairman of Nintendo, Furukawa, commended Bowser for his contributions throughout his tenure, particularly for bringing joy to people linked to Nintendo. Furukawa expressed his gratitude to Bowser’s commitment, lauded Pritchard’s previous contributions, and showed optimism that she would continue Doug’s tradition of supporting Nintendo’s mission to create smiles.