In a unique marketing collaboration, video game Stellar Blade has partnered with Australian restaurant chain Gami Chicken & Beer. They’ve launched a special promotion that includes a new menu item, the “Stellar Blade Burger”, available only at Sydney and Melbourne restaurants. The PlayStation AU account officially announced the partnership, revealing a larger promotional campaign between Gami Chicken & Beer and Sony. Patrons buying the Stellar Blade burger can enter into a contest through a receipt code for a chance to win prize bundles that include a PlayStation 5, a Cobalt Blue controller, and a digital copy of Stellar Blade.
Limited to participating locations for a shorter duration, the Stellar Blade burger is a delicious combination of crispy chicken fillet topped with coleslaw and Gami cheese sauce on a slightly toasted blue bun. The unique offering costs $13.20 AUD and is expected to be available until the promotion ends on June 16, 2024. The effect of the burger’s blue bun dye on the digestive system, likely the result of food colouring, has raised some curious questions that consumers are eager to find out.
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