Square Enix Explores How AI Might ‘Transform Our Creation Methods’

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In a 2024 New Year’s message, Square Enix president, Takashi Kiryu, highlighted the potential impacts of AI on the digital entertainment industry. Kiryu noted that the advancements in AI technology have made it easier to generate and translate text, leading to conversations that can be generated easily. Square Enix, recognizing the vast capabilities of AI technologies like ChatGPT, believes in their transformative effects not just on content features like images, videos, and music, but also on fundamental creation processes, such as programming.

Since Kiryu stepped up as the president of the company in 2023, he has been keen on harnessing the potential of AI. The 20th anniversary of Square Enix saw the company embracing this shift in technology, with the belief that doing so is vital for its growth. Kiryu’s conviction stems from the feedback received from the company’s stakeholders, including customers, shareholders, investors, and employees.

In his concluding remarks, Kiryu emphasized the company’s openness to change. He stated that Square Enix is prepared to meet the coming year head-on, not with trepidation towards the evolving technological landscape, but with a readiness to tap into the opportunities AI technology offers.

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